Many business leaders have great expectations of the monetization of data. However, reality shows that the path to data-driven profits is neither easy nor straightforward. Therefore, many expectations go unrealized. Over the past two years, Hans Eibe and Team have studied the capabilities that are necessary for realizing data-driven profits. In other words, they have investigated the capabilities firms need in order to transform Big Data into Big Business.
Key Note Presentation at Tech Quartier
The Data-Driven Business Development presentation explained the foundation for success with (big) data-driven growth opportunities. He identifies 5 types of opportunities, 4 barriers, and 3 dimensions (Basics, Organization, Application) with 9 competencies (Data, Analysis, Permission, Strategy, Business Development, Autonomy, Optimization, Cross-sales, and Upcycling). During the presentation the participants were invited to take a one-pager survey self-assessing their own organization’s data-driven-readiness. Afterwards the participants were involved in a plenum discussion and had some time for networking.
The presentation was based on a BigDataBigBusiness research project by Copenhagen Business School and EIBE MGMT, which is funded with €1mio by The Danish Industry Foundation. The aim is to provide insights in the possibilities and barriers that Big Data growth opportunities bring along.
http://blog.cbs.dk/bigdata/ (in Danish)
HANS EIBE SØRENSEN is one of the leading Business Development Experts in Europe. He is Biotech Entrepreneur, CFO and Board Member of Biotech and Hightech Startups. He is author of “Business Development: A market-oriented perspective” (2012), Wiley and combines science with real life in a modern and refreshing way as key note speaker. (http://eu.wiley.com/WileyCDA/WileyTitle/productCd-EHEP002540.html)